Artificial intelligence (Al) is becoming an integral part of everyday life, actively influencing many aspects of human activity. Al technologies are used to automate routine tasks, improve the quality of service and enhance convenience in various fields, such as medicine, education, transportation, finance and entertainment. For example, voice assistants, recommendation systems, smart homes and chatbots significantly simplify the performance of daily tasks. However, along with the benefits, Al raises questions related to ethics, privacy and data security. The impact of artificial intelligence on the labor market raises concerns about replacing human labor, while the rapid development of technology generates the need to adapt to new conditions. This topic emphasizes the importance of studying the benefits and risks associated with the implementation of Al, as well as developing strategics for its effective use to improve the quality of life and minimize possible threats. Keywords: Artificial intelligence (Al), machine learning, deep learning, automation, smart devices, robotics, data analysis, computer vision, chatbots, digital transformation, social networks and algorithms.