This paper examines the significance of interactive platforms in fostering students’ creative potential. The study analyzes the impact of these platforms on educational processes and identifies strategies to stimulate creative thought through their utilization. Additionally, it provides practical guidance on how to promote creativity in educational settings through the utilization of contemporary digital platforms.

This article discusses the application of innovative pedagogical technologies in improving educational efficiency. The article analyzes the impact of innovative techniques such as interactive teaching, gamification, online learning, and personal approach on the educational process. Based on the results of the study, it was shown that an improvement in student motivation, academic performance and creative potential was achieved.